4 Checklists You Need to Hit Your Marketing Target

4 Marketing Checklists for Hitting Your Target

Allan Caeg Set Goals

Are you working towards a marketing goal? Building a marketing campaign to get there? Is there a set deadline and the desired results are clear? Perhaps, you’re also working with a defined budget. You’re in the right place. When running an online marketing campaign, you don’t want to reinvent the wheel. You want to focus on your actual product, while leveraging …

How to Turn Strategy Into Action Northbound.io

How to Turn Business Strategy into Action

Allan Caeg Set Goals

Got a high-level idea of where your business should go?  Despite that, work still feels unclear? You often hear founders running around proud and even secretive of their startup ideas. It’s as if the idea is 90% of the value of the venture. “Startups Don’t Fail On Ideas, They Fail On Execution” is a typical headline, yet worth reiterating over and over. It’s way …

4 Business Goal Errors Goals to Avoid

Allan Caeg Set Goals 0 Comments

What are you pursuing these days? Does your team agree? To rally others and yourself towards a milestone, the goal has to be compelling. Plans are great, but they also have to be done right. Entrepreneurs with goals are better off than those without. Entrepreneurs with the right goals are far better than those on a fool’s errand. Here are 4 examples …

4 Signs Your Metrics Aren’t Taken Seriously

Allan Caeg Manage Goals 0 Comments

You’ve done the hard work of identifying your key metrics. You also have your analytics tools running. After spending time and money setting them, are they taken seriously? Here are signs that you need to tighten your monitoring process and tips on how to improve. (Haven’t picked your priority metric yet? Here’s how.) 1. Direction Has Changed Mid-Flight Sometimes, it’s ok. It’d be …

How To Pick Your Priority Pirate Metric

Allan Caeg Set Goals 2 Comments

Dave McClure’s Pirate Metrics have been the de facto way of viewing the SaaS funnel. Ok, but how do I choose what metric to focus on? You’re in the right place. Let’s go. Jaana Kulmala beautifully breaks down the specific measures that fall under each Pirate Metric: Now, how do I choose among these metrics? The answer is identifying your current bottleneck. …

How To Forecast Long Term Business Growth

Allan Caeg Set Goals 0 Comments

Starting a business? It’s natural to look at the long term. You’ll want to justify the opportunity cost of saying “no” to alternatives. Perhaps, like leaving a traditional job. Involved in fundraising or recruitment? You’ll also want to forecast the long term. You want to know if the venture is worth your time and money. Here’s the problem with the traditional business plan. They …

How to Establish Peer Accountability for Growth

Allan Caeg Manage Goals 1 Comment

Are you working to hit a committed target? Don’t be alone. Increase your likelihood of success with this pro tip. Get accountability from someone who cares. You’ll need a couple of things before we begin. Have a clear understanding of your Growth Hacking goal and identify someone who will hold you accountable. It’s best to clarify the success criteria and deadline of …

5 Tips for Setting Your Q2 2016 Growth Hacking Goals

Allan Caeg Set Goals 0 Comments

Welcome to the 2nd Quarter of 2016! Entrepreneurs, Marketers, and Growth Hackers like you shouldn’t fly blind. “Growth” should be actionable rather than an ambiguous buzzword. Since your North Star is growing the business, you should know what it specifically means at any given time. Here are tips for setting your growth hacking goals at this time of the year. NOTE: Don’t …

How to Track Goals with Trello

Allan Caeg Manage Goals 1 Comment

1. Start with the BHAG (Big Hairy Audacious Goal) Begin by documenting your business’ broad purpose. This should guide your more tactical decisions. Bonus: check out FranklinCovey’s Mission Statement builder tool. 2. Identify Your North Star, Your Immediate Milestone Guided by your BHAG, describe the outcome you’re looking to produce in the foreseeable future. Who’s involved? What thing should they do that’s favorable …