Growing Northbound.io: Week of September 5, 2016

Allan Caeg meta

Just flew in to another city! This week’s update is coming in later, as I was traveling. Last week, you expected these from me. Let’s see how things materialized. News from Last Week It was an unusual week. Took a break from the hustle & bustle. I went for a silent retreat, which shortened the work week. It was worth …

How to Pitch Better in 8 minutes Using Your Phone

Allan Caeg Branding

Trying to convince more people? If you have specific value to offer to a specific group of people, do this eight-minute trick. If you have a smartphone. Every Monday, I have this routine of revisiting my understanding of the audience. Industry people call this “avatar” or “persona.” I want to keep fresh my understanding of your needs. This understanding tends …

Growing Northbound.io: Week of August 29, 2016

Allan Caeg meta

I’m getting the hang of this public accountability. Beyond being accountable to you, it also clarifies my own understanding of how I should serve you folks this week. Last week, I committed these to you. Let’s see how I did. News from Last Week Hear Stories of 7 Entrepreneurs This was by far the most important project for me last …

How to Identify What Client Work to Accept

How to Identify What Client Work to Accept

Allan Caeg Branding

Thanks to your expertise, people discover your work. A friend discovers that you’re in tech and do have a website. They then ask you to build their app, whether it’s relevant to you or not. Does that sound familiar? We get that a lot. Because people know, like, and trust you; business opportunities come your way. Unfortunately, many of them aren’t related …

Growing Northbound.io: Week of August 22, 2016

Allan Caeg meta

It’s that time of the week again! Last week, I committed these to you. How did I fare? News from Last Week Listen to Stories of 5 Online Business Owners I did just 5! Talk about fulfilling promises. While I was hoping to exceed the number, some of the connections I made surprised me. For the purpose of Northbound.io, it …

How to Plan Projects Based on Marketing Copy

How to Plan Projects Based on Your Marketing Promise

Allan Caeg Branding, Set Goals

Your audience is waiting for what they signed up for. You have a pitch that works. You know the audience bought into it because they “paid” with actual money or with an opt-in. How do you fulfill your promise? Whether or not you already have something ready, how do you build the product based on the expectation? You’re doing business …

Growing Northbound.io: Week of August 15, 2016

Allan Caeg meta

Hello again for another iteration of Growing Northbound.io updates! This week is unusual as I’ve been traveling. Our program is unique based on where I’m at. Updates from Last Week Last week, you expected me to do these. Let’s see how I fared. Northbound.io’s new Pitch This is a big strategic update, building on from earlier weeks’ work. You can …

How to Avoid Engineering Waste with a Headline That Makes People Stare

Allan Caeg Branding, Set Goals

You’re a product person. You’re building a business to keep creating digital products. Being a product builder, you’re beginning with a solution. You have some sort of app in mind. With this solution, you’re looking for a market that will keep paying you for building and improving that solution. You’ll later discover that the product-first mindset is difficult and will …

Growing Northbound.io: Week of August 8, 2016

Allan Caeg meta

I’m getting used to this exercise of holding myself publicly accountable for weekly sprints. I like how this is based on immediate feedback, instead of a big product roadmap that the market may or may not appreciate. Updates from Last Week Last week, I made these public commitments to you. Here are the updates: Strategy Session It’s season for me …

How Apple Describes Its Brand & How You Should

Allan Caeg Branding

You’re a founder. You run a company. It’s a brand. How do you describe this brand? How do you align your team during monthly meetings? What do you tell the public? As a fan of Apple products, I spent many late nights watching their announcements. One thing I notice about their brand is how clearly they describe it every time. Through the …