Align & Focus Your Small Business: Why You Need to Use OKRs

Allan Caeg Manage Goals, Set Goals

Mahatma Gandhi couldn’t be more spot on: It is not hard work that kills a man, but irregularity or lack of system. Let’s talk about a popular way of building regularity for your business. This leads not only to better performance, but also happier faces at work. Join Google, Intel, and others in the world of OKRs. A Brief Backstory of OKRs or …

Turn Customers into Your Internet Marketers by Fulfilling Promises

Allan Caeg Branding

I’m sure you’ve been in a situation like this: You go to a restaurant. You check their menu. Damn, that burger looks delicious! You ordered it. It gets to your table, boom! It doesn’t look like what’s on the menu! Now you’re cursing yourself for deciding based on the picture. You went as far as tweeting about how bad it is. …

SMART Goals for Online Business and Digital Marketing

Allan Caeg Set Goals

Curious about the S.M.A.R.T. goals framework? Let’s apply this to digital marketing. 📺 Watch this now: Let’s talk about Martin and Sally. Martin is the marketer, while Sally is a salesperson. Who’s work is easier to measure? Sally’s, of course. You can measure how much sales she makes on a weekly basis. Success is easily attributed to her. If a deal is closed without her presence, …

4 Stages of Online Business Regret & How to Avoid Them

Allan Caeg Branding

Think about the highest peak of a mountain. It represents your online business success. But like any other mountain, the path going up can be dangerous in multiple levels. Then again, some got to the top. Watch this: How do you get there? You probably faced the roadblocks of online business. These resulted to regrets. When you think of them, you think about something that …

5 Steps to Focus by Declining Business Distractions

Allan Caeg Branding

As an online business owner, it’s important to rank what to do first. Ideas can come to you on a daily basis. Feature requests from users. Cool ideas from YouTube videos. Client recommendations by friends. Sometimes good intentions get in the way of turning down requests. Unfortunately, saying “yes” for the wrong reasons will waste your time, resources and your …

How to Keep Your Audience: Matching What They Clicked and What They Get

Allan Caeg Branding

Are you looking to grow your audience online? Trying to get new leads for your service? Maybe, you want more people to discover your product? Retain new audience. Watch this: People Discover You Online How do people find your work? Social media, Google search, advertising, etc. What happens when your audience discovers you? Imagine if half of your new visitors went …

Growing Northbound.io: Week of September 19, 2016

Allan Caeg meta

Last week was very exciting. After getting an unprecedented level of traction here at Northbound.io, it felt time to optimize operations. This place is growing into a place that needs to produce more, as it’s starting to find its voice. Last week, I committed this to you. News from Last Week Publish New Opt In Widgets They’re beautiful. At the …

6 Steps to Getting More Leads At Your Next Networking Event

Allan Caeg Branding

Looking for new clients? Growing your product’s reach? If your audience is in the city, this is for you. Learn how to act and what to say at networking events. Let’s talk about preparing for that opportunity you’re about to attend. Networking events are frequented by people with needs and opportunities. This is where you can connect with like-minded people, …

Growing Northbound.io: Week of September 12, 2016

Allan Caeg meta

Now settling in the city. Not going be flying for at least a couple months. This stability in my schedule will allow me to focus more on building things heads-down for you folks. Last week, I committed these to you. News from Last Week Publish About What to Do When You’re Stuck I’m proud of last week’s piece regarding comfortably …

How to Get Unstuck by Comfortably Rebranding

How to Get Unstuck by Comfortably Rebranding

Allan Caeg Branding

People depend on you to keep doing what you’re doing, but you feel it’s time for a change. Maybe, you’re doing client service and want to focus on building products instead. Maybe, you’re tired of selling car accessories and want to be a writer instead. Maybe, you feel it’s time to explore building a business in a new area. Maybe, …