3 Lessons from Lean Analytics Book

3 Lessons from Lean Analytics – Tracking Right Metrics

Allan Caeg Manage Goals

You’re trying to follow Lean Startup. How do you do analytics? The Lean Analytics Book by Alistair Croll and Ben Yoskovitz is a great dive into the measurement component of your Lean cycle.

It’s easier than ever to build a business, but there’s low accountability. This lack of measurement slows down progress, despite the low barrier to entry for building a startup.

Here are 3 lessons from Lean Analytics.

1. Focus

The big concept of this book is OMTM or The One Metric that Matters. With low-cost or even free analytics tools, we’re drowning in numbers. It’s very easy to obsess with these tracking tools and dashboards, without knowing what they mean or what to do about them.

2. Stages

Lean Analytics of teaches us about the different stages: Empathy, Stickiness, Virality, Revenue, and Scale. This would remind you of other explanations of the SaaS funnel. The key lesson here is that the stage you’re in determines what your OMTM has to be.

Stages of Lean Analytics from LeanStack.com:

Stages of Lean Analytics

3. Comparable Numbers

A statistic can be explained in many different ways. For example, you can talk about your net worth, annual income, or the amount of money that entered your bank account today. How do we make a statistic actionable, though?

Lean Analytics discusses how a number has to be a expressed in a comparable way. “Total mailing list subscribers” is not as actionable as “sign ups this week.” You might want to publish cumulative numbers on your sales page, but your team dashboard should be about this week’s heartbeat, so you can act on it.

Over to You

It was great going over Lean Analytics, as measurement is a big pitfall for entrepreneurs today. I invite you to check out the book over at LeanAnalyticsBook.com