Directory of Goal Management Resources

Here’s our cherrypicked list of the best references for managing goals for an online business.

Google’s Guide to Objectives & Key Results (OKRs)


Google re:Work published this guide to setting goals like they do with OKRs.


Google Ventures article How Google Sets Goals: OKRs

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This is a popular Google Ventures article that introduced to the world how the Search giant sets and manages goals.


Goal Examples by BetterWorks

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BetterWorks, a corporation that helps Fortune 1000 organizations, listed examples of goals for different job functions.



The One Metric That Matters (OMTM) from Lean Analytics book

Lean Analytics One Metric That Matters

Authors of the Lean Analytics book describe the importance of having One Metric That Matters above all.


Y Combinator’s lecture on having a North Star for Growth

Y Combinator Growth Lecture - North Star Metric

At Y Combinator, Facebook VP Growth Alex Schultz describes how Growth is achieved by having a “North Star” metric that will guide the team and indicate business success to the public.


The 4 Disciplines of Execution by FranklinCovey

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Productivity giant FranklinCovey has outlined The 4 Disciplines of Execution as a book and a major product of their firm. Principles

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Check out’s own, a manifesto for Modern Productivity.