Looking for new clients? Growing your product’s reach? If your audience is in the city, this is for you. Learn how to act and what to say at networking events. Let’s talk about preparing for that opportunity you’re about to attend.
Networking events are frequented by people with needs and opportunities. This is where you can connect with like-minded people, gather information about them and turn them into leads.
Some of them may be exactly what your business is catering to. If you do your research properly, you can find a number of events that will be attended by your target market.
People are always on the lookout for innovative things and fresh concepts. Your digital products or services can be showcased in these events, that are more or less free publicity for you, with potential customers in the future. This is why you should make the most of the next networking event on your calendar.
How do you ace your next marketing event?
1. Check If the Event Attendees Match Your Target Market
Make sure you are joining an event that is related to what your business is about. For example, if you are offering digital products, join events that showcase technology, innovation and anything digital.
How do you look for these events? Facebook Events, Meetup.com, Eventbrite, etc. The list goes on. Do your homework regarding what your market wants and search these directories based on what they need.
People attend events for a reason. It might be a need for new products or new business opportunities. Focus on that need. Make sure that the pitch you have prepared is catered for that need.
Put yourself in their shoes and ask yourself if you are presenting the solution to what your target market is looking for. Begin by addressing their needs. Highlight how your product is the solution to their needs in order to build anticipation. When people see how your product is the answer to what they are looking for, then that’s when they will be converted to customers.
2. Update Your Twitter Bio
“Twitter bio” is a proxy for what people see when they Google you.
If your customer is like most people, the first thing they check immediately after seeing the posts is the user bio. It is a brief description of you and what your business is all about.
Make sure that when you write your bio, it should show what you are offering right there and then. Match it with how you pitch offline.
3. Build an Email Sign up Offer
People are suckers for freebies. Free materials to download, free trial or free guides are always a good way to entice people to sign up.
Prepare an email sign up offer that attendees would love to avail. These signups will be your instant lead, your goldmine. Visitors sign up because they are interested in what you are offering. Be sure to offer something that will be of value to them. Don’t lure people into signing up for something other than what you promised.
While this tactic is traditionally built for online interactions, don’t forget that people discover things online based on who they meet offline. Relevant people you meet will dig into your offers, if they liked you in real life. This is how you automatically get everyone take the next step with you.
4. Pack Your Business Cards
Going to an event without a business card is like going to war without a weapon. That is how important business cards are.
By business cards, I don’t necessarily mean the cardboard stuff. In fact, I’ve been using a digital business card for years. People punch in their email address to get my contact details.
The point of this is getting people to connect with you after the event. It’s best if you put the relevant links to how you want them to connect with you. You also want to inspire them to dig into the rabbit hole and eventually opt in for your free offers.
5. Remind Yourself to be Authentic
While this piece tells you how to achieve your specific business goals, you don’t want to be seen as “hard sell.” You don’t want to be this self-serving person that no one can truly connect with in a personal level.
Be interested in anyone. While you don’t have to talk to everyone, always bring a mindset of kindness. This helps you with your current business goals and opens opportunities that you haven’t imagined.
After all, you can’t influence other people if you’re not open to be influenced.
6. Rehearse Your Pitch
Open up a Facebook or Twitter account of your typical audience. Imagine meeting them at the event for the first time. If you record your pitch with your phone’s camera, are you making an impression? Do you like what you’re hearing?
Rehearse and tweak your pitch continuously. Come up with something that will make people want to know more about what you are offering. Make it memorable enough so people will remember what your business is about days, weeks and even months after the event.
Over to You
Time for action. If you don’t have an upcoming event scheduled, go search Eventbrite or Facebook Events to see if there’s anything relevant.
If you’re attending one soon, get your online bios updated.