Are you working towards a marketing goal? Building a marketing campaign to get there? Is there a set deadline and the desired results are clear? Perhaps, you’re also working with a defined budget. You’re in the right place.
When running an online marketing campaign, you don’t want to reinvent the wheel. You want to focus on your actual product, while leveraging on practices that work. Let’s discuss the 4 checklists for running marketing campaigns, to achieve your specific objectives. We’ll go over best practices for Landing Pages, Social Media, Content Marketing, PPC, and Email Marketing.
Why checklists, you ask? In the video below, let’s talk about the power of borrowing from giants.
One universal need of every campaign is a landing page. The aim can be about getting users, building an email list, or attracting attendees for your event. It doesn’t matter. You need a landing page that sells this idea. This is the place where conversion happens. Be in the habit to create a highly optimized landing page, to make sure your marketing efforts ultimately produce results. 2 checklists you need here would be your brand guidelines and the latest practices of CRO (Conversion Rate Optimization).
To get the audience to your landing page, know what channels to promote to. There’s always a place for your niche audience. We’ll break them down based on 3 types: social media, content marketing, and PPC.
Featured Landing Page Checklist:
The key thing here is knowing where your audience hangs out. The type of media also matters, as it will affect the effectiveness of the campaign and your budget.
Featured Social Media Checklist:
Publishing original content in your own domain is a gift that keeps on giving. Unlike other marketing channels, the payoff here can take longer, but it also works very well for the long-term. From SEO to building your brand’s reputation, content marketing does the trick. It can be in the form of blogs, SlideShares, videos, or podcasts. Whatever the format is, it tells people and search engines what you are about.
Featured Checklist: HubSpot’s Ultimate 8-Point Checklist for Remarkable Content
Want quick results that’s directly proportional to the dollars you spend? Boost traffic to your landing page with PPC. Follow the similar rule for social, to identify where you’d place ads and how you’d target your audience.
Featured PPC Checklist:
Looking to reach out to your existing audience? Perhaps, you have a new offering or you want them to stay engaged especially if they’re on a SaaS (Software as a Service) subscription. Email marketing is key, to getting them back to your loving arms.
Featured Email Marketing Checklist: CampaignMonitor’s Email Marketing Checklist
Now that you’ve browsed through the typical steps for attracting customers, get into the habit of creating playbooks. Maintain a go-to place for your recurring references, so you don’t end up reinventing the wheel each time.
The next time you have a marketing campaign to organize, go back here!
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Bonus: here’s a summary on Marketing Campaigns, from Unbounce:
There you go! I hope you’re searching for your first “[topic] checklist.”
NOTE: Ready to clarify your marketing targets? Follow this free guide