Boost Marketing Results: Understand Projects & Campaigns

Allan Caeg Manage Goals, Set Goals

Shoot for the stars, as the saying goes… In online business, you aim for a campaign result, the ultimate goal of your product. Many entrepreneurs have fallen into one of the most common pitfalls when creating a product: confusing projects and campaigns. Jessie is a product designer & developer. He spent seven months on his laptop designing and coding an app …

How to Tell When to Launch Your Offer

Allan Caeg Manage Goals, Set Goals

Are you like Jessica? She’s a designer and aspiring entrepreneur, looking to offer web design services. She’s a perfectionist. It’s her 3rd month building her website portfolio. No room for error is her philosophy. No one knows about her business yet. Of course, she wants to launch, but she still has qualms about her portfolio. “What if I’m not doing it right?” This is …

Align & Focus Your Small Business: Why You Need to Use OKRs

Allan Caeg Manage Goals, Set Goals

Mahatma Gandhi couldn’t be more spot on: It is not hard work that kills a man, but irregularity or lack of system. Let’s talk about a popular way of building regularity for your business. This leads not only to better performance, but also happier faces at work. Join Google, Intel, and others in the world of OKRs. A Brief Backstory of OKRs or …

SMART Goals for Online Business and Digital Marketing

Allan Caeg Set Goals

Curious about the S.M.A.R.T. goals framework? Let’s apply this to digital marketing. 📺 Watch this now: Let’s talk about Martin and Sally. Martin is the marketer, while Sally is a salesperson. Who’s work is easier to measure? Sally’s, of course. You can measure how much sales she makes on a weekly basis. Success is easily attributed to her. If a deal is closed without her presence, …

How to Plan Projects Based on Marketing Copy

How to Plan Projects Based on Your Marketing Promise

Allan Caeg Branding, Set Goals

Your audience is waiting for what they signed up for. You have a pitch that works. You know the audience bought into it because they “paid” with actual money or with an opt-in. How do you fulfill your promise? Whether or not you already have something ready, how do you build the product based on the expectation? You’re doing business …

How to Avoid Engineering Waste with a Headline That Makes People Stare

Allan Caeg Branding, Set Goals

You’re a product person. You’re building a business to keep creating digital products. Being a product builder, you’re beginning with a solution. You have some sort of app in mind. With this solution, you’re looking for a market that will keep paying you for building and improving that solution. You’ll later discover that the product-first mindset is difficult and will …

Lessons for Online Business from Political Campaigns

4 Online Business Lessons from Political Campaigns

Allan Caeg Set Goals

How is your motivation compared to a politician running for office? You know they want to win an election. How about you, do you know the game you’re playing? The politician knows exactly what has to happen. She takes polls seriously. She knows that there’s a clear result on election day. It’s either she wins the election or doesn’t. Online business isn’t …

Airbnb's Growth Secret

How Airbnb Focused on Growth

Allan Caeg Set Goals

Ever wondered why Airbnb is growing so fast? Do you think they’re outperforming others by spending more time in the office? Watch the video to learn how the Airbnb team focuses their operations on the number that’s best attributed to their growth. Learn how they identified their key metric “Nights Booked” and backed it up with focus inside their team …

How To Spread Products Faster

Allan Caeg Manage Goals, Set Goals

Do you feel strongly about an opinion? Does your product embody it? Achieve your mission faster by hacking. Reverse-Engineering The End Result Not all entrepreneurs have an opinionated aim. Some are trying to build a business without a firm passion for solving a specific problem. By definition, you can’t reverse-engineer a result, without knowing the result. Start by aiming for an end …

Entrepreneur, What are You Up To?

Allan Caeg Set Goals

When a friend asks what’s next for you, do you answer with deep pride? Unless you’re in “maintenance mode,” it takes effort to answer. Or you simply reply “I’m busy.” Why being busy appears good You’re busy? With what? It’s a badge of honor, as if the clock doesn’t move as fast for everyone else. When was the last time someone asked you how …