Boost Marketing Results: Understand Projects & Campaigns

Allan Caeg Manage Goals, Set Goals

Shoot for the stars, as the saying goes… In online business, you aim for a campaign result, the ultimate goal of your product. Many entrepreneurs have fallen into one of the most common pitfalls when creating a product: confusing projects and campaigns. Jessie is a product designer & developer. He spent seven months on his laptop designing and coding an app …

How to Tell When to Launch Your Offer

Allan Caeg Manage Goals, Set Goals

Are you like Jessica? She’s a designer and aspiring entrepreneur, looking to offer web design services. She’s a perfectionist. It’s her 3rd month building her website portfolio. No room for error is her philosophy. No one knows about her business yet. Of course, she wants to launch, but she still has qualms about her portfolio. “What if I’m not doing it right?” This is …

Align & Focus Your Small Business: Why You Need to Use OKRs

Allan Caeg Manage Goals, Set Goals

Mahatma Gandhi couldn’t be more spot on: It is not hard work that kills a man, but irregularity or lack of system. Let’s talk about a popular way of building regularity for your business. This leads not only to better performance, but also happier faces at work. Join Google, Intel, and others in the world of OKRs. A Brief Backstory of OKRs or …

How To Spread Products Faster

Allan Caeg Manage Goals, Set Goals

Do you feel strongly about an opinion? Does your product embody it? Achieve your mission faster by hacking. Reverse-Engineering The End Result Not all entrepreneurs have an opinionated aim. Some are trying to build a business without a firm passion for solving a specific problem. By definition, you can’t reverse-engineer a result, without knowing the result. Start by aiming for an end …

3 Lessons from Lean Analytics Book

3 Lessons from Lean Analytics – Tracking Right Metrics

Allan Caeg Manage Goals

You’re trying to follow Lean Startup. How do you do analytics? The Lean Analytics Book by Alistair Croll and Ben Yoskovitz is a great dive into the measurement component of your Lean cycle. It’s easier than ever to build a business, but there’s low accountability. This lack of measurement slows down progress, despite the low barrier to entry for building …

4 Signs Your Metrics Aren’t Taken Seriously

Allan Caeg Manage Goals 0 Comments

You’ve done the hard work of identifying your key metrics. You also have your analytics tools running. After spending time and money setting them, are they taken seriously? Here are signs that you need to tighten your monitoring process and tips on how to improve. (Haven’t picked your priority metric yet? Here’s how.) 1. Direction Has Changed Mid-Flight Sometimes, it’s ok. It’d be …

How to Establish Peer Accountability for Growth

Allan Caeg Manage Goals 1 Comment

Are you working to hit a committed target? Don’t be alone. Increase your likelihood of success with this pro tip. Get accountability from someone who cares. You’ll need a couple of things before we begin. Have a clear understanding of your Growth Hacking goal and identify someone who will hold you accountable. It’s best to clarify the success criteria and deadline of …

How to Track Goals with Trello

Allan Caeg Manage Goals 1 Comment

1. Start with the BHAG (Big Hairy Audacious Goal) Begin by documenting your business’ broad purpose. This should guide your more tactical decisions. Bonus: check out FranklinCovey’s Mission Statement builder tool. 2. Identify Your North Star, Your Immediate Milestone Guided by your BHAG, describe the outcome you’re looking to produce in the foreseeable future. Who’s involved? What thing should they do that’s favorable …