5 Steps to Focus by Declining Business Distractions

Allan Caeg Branding

As an online business owner, it’s important to rank what to do first. Ideas can come to you on a daily basis. Feature requests from users. Cool ideas from YouTube videos. Client recommendations by friends. Sometimes good intentions get in the way of turning down requests. Unfortunately, saying “yes” for the wrong reasons will waste your time, resources and your …

How to Keep Your Audience: Matching What They Clicked and What They Get

Allan Caeg Branding

Are you looking to grow your audience online? Trying to get new leads for your service? Maybe, you want more people to discover your product? Retain new audience. Watch this: People Discover You Online How do people find your work? Social media, Google search, advertising, etc. What happens when your audience discovers you? Imagine if half of your new visitors went …

6 Steps to Getting More Leads At Your Next Networking Event

Allan Caeg Branding

Looking for new clients? Growing your product’s reach? If your audience is in the city, this is for you. Learn how to act and what to say at networking events. Let’s talk about preparing for that opportunity you’re about to attend. Networking events are frequented by people with needs and opportunities. This is where you can connect with like-minded people, …

How to Get Unstuck by Comfortably Rebranding

How to Get Unstuck by Comfortably Rebranding

Allan Caeg Branding

People depend on you to keep doing what you’re doing, but you feel it’s time for a change. Maybe, you’re doing client service and want to focus on building products instead. Maybe, you’re tired of selling car accessories and want to be a writer instead. Maybe, you feel it’s time to explore building a business in a new area. Maybe, …

How to Pitch Better in 8 minutes Using Your Phone

Allan Caeg Branding

Trying to convince more people? If you have specific value to offer to a specific group of people, do this eight-minute trick. If you have a smartphone. Every Monday, I have this routine of revisiting my understanding of the audience. Industry people call this “avatar” or “persona.” I want to keep fresh my understanding of your needs. This understanding tends …

How to Identify What Client Work to Accept

How to Identify What Client Work to Accept

Allan Caeg Branding

Thanks to your expertise, people discover your work. A friend discovers that you’re in tech and do have a website. They then ask you to build their app, whether it’s relevant to you or not. Does that sound familiar? We get that a lot. Because people know, like, and trust you; business opportunities come your way. Unfortunately, many of them aren’t related …

How to Plan Projects Based on Marketing Copy

How to Plan Projects Based on Your Marketing Promise

Allan Caeg Branding, Set Goals

Your audience is waiting for what they signed up for. You have a pitch that works. You know the audience bought into it because they “paid” with actual money or with an opt-in. How do you fulfill your promise? Whether or not you already have something ready, how do you build the product based on the expectation? You’re doing business …

How to Avoid Engineering Waste with a Headline That Makes People Stare

Allan Caeg Branding, Set Goals

You’re a product person. You’re building a business to keep creating digital products. Being a product builder, you’re beginning with a solution. You have some sort of app in mind. With this solution, you’re looking for a market that will keep paying you for building and improving that solution. You’ll later discover that the product-first mindset is difficult and will …

How Apple Describes Its Brand & How You Should

Allan Caeg Branding

You’re a founder. You run a company. It’s a brand. How do you describe this brand? How do you align your team during monthly meetings? What do you tell the public? As a fan of Apple products, I spent many late nights watching their announcements. One thing I notice about their brand is how clearly they describe it every time. Through the …

How to Write Great Twitter Bio for Founders & Why

How To Write a Great Twitter Bio & Why You Need It

Allan Caeg Branding

You’re a founder. You’re on Twitter. Maybe your company has an account too. How do you use your Twitter presence to grow your brand & your business? Twitter is a source of growth today in many ways. For one, it allows you to have an audience that’s ready to listen to content that you produced for 30 seconds. That low …