Airbnb's Growth Secret

How Airbnb Focused on Growth

Allan Caeg Set Goals

Ever wondered why Airbnb is growing so fast? Do you think they’re outperforming others by spending more time in the office?

Watch the video to learn how the Airbnb team focuses their operations on the number that’s best attributed to their growth. Learn how they identified their key metric “Nights Booked” and backed it up with focus inside their team and through publicity.

Over to You

Not all numbers are equal. What metric best represents your product growth?

Ready to operate like Airbnb? Clarify your North Star: Get the free Growth Hacking Goal Setting Guide (.PDF)